In getting an email marketing specialist job, you should first satisfy the qualifications and requirements of the position. The role depends on the need of the company or business. In your case, I would assume that you are seeking an email marketing specialist position. Here are important areas you need to consider in pursuing a career in this profession.
1. Educational background - An email marketing analyst requires that you accomplish a college degree that relates to the field. In my experience, preference is given to graduates of Marketing, Digital Marketing, or Graphic Design. Other courses are also welcome as long as the skill sets match the needs of the position.
2. Skills and capabilities. The responsibilities of an email marketing specialist require a combination of skills to support the needs of the business. An essential skill is written and verbal communication skills. You are expected to show proficiency in the use of language to develop, optimize, and implement email campaigns. The role also requires an understanding of managing and analyzing email data. You need to use the information to create reports and campaign statistics. Another important skill is the capacity for creating designs for email templates and landing pages. Candidates who are capable of using Adobe Photoshop, Illustrator, or InDesign are at an advantage. Some companies also hire candidates that have programming capabilities such as HTML and CSS.
3. Professional Experience. An email marketing specialist position is often an entry level role. Recent graduates can apply but some companies prefer people with one to three years of experience in creating and managing email campaigns. You must take note of the experience requirement in submitting your application.
4. Interest and Attitude. Beyond your capabilities, skills, and professional experience, companies also gauge candidates based on their interest in the discipline and attitude. Even if you lack several of the required skills but remain enthusiastic to learn, you can still be accepted to the position. You are also expected to show professionalism and competence in the workplace. Your responsibility includes fulfilling strict and challenging deadlines. In my experience, I also look for candidates who show potential and the right attitude to address responsibilities. Specifically, companies prefer email marketing specialists who are results-oriented, self-starter, and committed to marketing products and services.
I hope you find these points useful to assess whether you have the right qualifications and skills to meet the email marketing specialist role. Choosing a career in email marketing can be a fulfilling experience and offers various opportunities for progression and professional development. Thank you and good luck!